Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Inbunden bok. 2019.
Mycket gott skick. Skyddsomslag i mycket gott skick. English
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9781625274496
- Titel
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- Författare
- Kim, W. Chan - Mauborgne, Renée
- Utgivningsår
- 2019
- Språk
- English
- Baksidestext
- "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
9781625274496
