Principles of Marketing – Swedish Edition
Häftad bok. Harlow : Pearson Education Limited. 2011.
Mycket gott skick.
Det övre hörnet på främre omslaget är veckat.
Innehållsförteckning:
Chapter 1 Marketing: creating and capturing customer value
Chapter 2 Company and marketing strategy
Chapter 3 Analysing the marketing environment
Chapter 4 Managing marketing information to gain customer insights
Chapter 5 Consumer markets and consumer buyer behaviour
Chapter 6 Business markets and business buyer behaviour
Chapter 7 Customer-driven marketing strategy: creating value for target customers
Chapter 8 Branding: developing strong brands
Chapter 9 Products and services
Chapter 10 Pricing strategies
Chapter 11 Marketing channels
Chapter 12 Market communication
Chapter 13 Creating competitive advantage
Chapter 14 Marketing in a global marketplace striving for sustainability
Förlagsfakta
- ISBN
- 9780273735960
- Titel
- Principles of marketing [Elektronisk resurs] : Swedish edition
- Författare
- Kotler, Philip - Armstrong, Gary - Parment, Anders
- Förlag
- Harlow : Pearson Education Limited
- Utgivningsår
- 2011
- Språk
- English
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