Marketing research - an applied approach
Häftad bok. Pearson Education. 2 uppl. 2003. 786 sidor.
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Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
Förlagsfakta
- ISBN
- 9780273657446
- Titel
- Marketing research - an applied approach
- Författare
- Malhotra, Naresh K
- Förlag
- Pearson Education
- Utgivningsår
- 2003
- Omfång
- 786 sidor