The handbook of Telemarketing - Strategies for Implementation and Management
Inbunden bok. Kogan Page. 1991. 500 sidor.
Mycket gott skick. Skyddsomslag i mycket gott skick.
Format 24 x 16 cm Vikt 790 g.
ENGELSK TEXT, inbunden grått förlagsband med skyddsomslag, litet tryckmärken på pärmen, inlagan mycket fin. "The Handbook of Telemarketing gives a thorough grounding in the subject, covering all the significant issues, including: applications, benefits and costs the role of inbound and outbound telemarketing in the marketing mix selecting and briefing an agency setting up an in-house operation staff recruitment, training and development legal requirements and good practice initiative planning, implementing and managing a campaign. For sales and marketing professionals new to telemarketing this is the perfect introduction. Those with more experience, wanting to broaden their knowledge, will find The Handbook Of Telemarketing an invaluable source of practical guidance and advice on how to use telemarketing to win new business, encourage customer loyalty, create competitive advantage and boost the organisation's porfitability." Utnyttja gärna ENHETSFRAKTEN för beställning av flera av mina böcker samtidigt.
Förlagsfakta
- ISBN
- 0749400897
- Titel
- The handbook of telemarketing : strategies for implementation and management
- Författare
- Stevens, Michael
- Förlag
- London : Kogan Page
- Utgivningsår
- 1991
- Språk
- English
