Innovation management and new product development
Häftad bok. Pearson Education Limited. 7 uppl. 2021. 546 sidor.
Nära nyskick.
ENGELSK TEXT. Format 24,5 x 19 cm Vikt 955 g.
Häftad bok med mjuka pärmar, SJUNDE upplagan, illustrerad i sv/v eller tvåfärgstryck. Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
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Förlagsfakta
- ISBN
- 9781292251523
- Titel
- Innovation management and new product development
- Författare
- Trott, Paul
- Utgivningsår
- 2021
- Språk
- English
- Baksidestext
- "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
