Research methods in business studies. A practical guide

Häftad bok. Pearson Education Limited. 3 uppl. 2005. 257 sidor.

Nära nyskick. ENGELSK TEXT. Format 23,5 x 17 cm Vikt 465 g.
Häftad bok med mjuka pärmar, TREDJE upplagan, illustrerad med figurer och tabeller. "This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data." CONTENTS: Preface PART I - Challenges and ambiguities of business research 1. Introduction 2. Research in business studies. PART II - The research process 3. The research process 4. Research problems 5. Research design 6. Measurements 7. Data sources 8. Data collection 9. Sampling in empirical research 10. Preparation and analysis of data. PART III - Implementation 11. Quantitative data analysis 12. Qualitative data analysis 13. Writing the final report. References. Index.
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