Principles of Marketing [Fifth European Edition]

Häftad bok. Pearson Education / Prentice Hall. 5 uppl. 2008. 1020 sidor.

Nära nyskick. ENGELSK TEXT. Format 27,5 x 21 x 4 cm Vikt 2.200 g.
Häftad bok med mjuka pärmar, FEMTE upplagan, rikt illustrerad med färgfoton. In Principles of Marketing, Fifth European Edition, Kotler, Armstrong, Wong and Saunders again look at the roots of the subject, whilst at the same time introduce fresh perspectives. Reflecting heightened concerns about the environment, this new edition integrates the concept of sustainable marketing, showing how businesses and organisations can balance customers’ immediate needs against their long-term interests. The fifth edition of this truly European book not only covers the principles of Marketing, but also advances the subject by virtue of its innovative online resources and its valuable and contemporary discussion of Sustainability. The latter is particularly important as its impact on the way Marketing is practised and taught can no longer be ignored, and by discussing this issue the book remains on the very leading edge. The book is a must read for anyone keen to learn about burning issues such as sustainability, ethics, social responsibility, consumerism and environmentalism.
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