Winning New Business: Essential selling skills for non-sales people
Inbunden bok. Kogan Page. First edition uppl. 2007. 141 sidor.
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Condition Description
Overall Condition: Very Good / Near Fine.
Detailed Description:
Hardcover edition with original dust jacket. The dust jacket is clean, intact, and well-preserved with only minimal shelf wear along the edges and corners. No tears, creases, or major flaws. The inner pages are bright, clean, and crisp, free from any markings, highlighting, writing, or foxing. The binding is firm and square. The book appears unread or handled with extreme care.
Content Description / Summary
In today's competitive commercial landscape, non-sales professionals—such as managers, lawyers, accountants, and consultants—are increasingly expected to win new clients and expand business relationships. In Winning New Business, renowned sales guru and motivational speaker Richard Denny provides a clear, practical guide designed specifically for individuals without formal sales training. The book demystifies the sales process and removes the fear of selling by covering essential topics including making effective presentations, meeting key decision-makers, winning business when not offering the lowest price, beating the competition, and delivering top-tier customer service.
