Winning at New Products - Creating Value Through Innovation
Häftad bok. Besic Books. 4 uppl. 2011. 391 sidor.
Nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780465025787
- Titel
- Winning at new products : creating value through innovation
- Författare
- Cooper, Robert G. 1943-
- Förlag
- New York : Basic Books
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
1 The innovation challenge -- 2 Why new products win -- 3 Drivers of success -- why the best innovators excel -- 4 The Stage-Gate idea-to-launch system -- 5 Next-generation Stage-Gate -- how companies have evolved and accelerated the system -- 6 Discovery -- the quest for break-through ideas -- 7 The front-and work -- from discovery to development -- 8 Picking the winners -- investing in the right projects -- 9 Making the gates work -- gates with teeth -- 10 Development, testing and launch -- 11 Implementing Stage-Gate in your business.
Besic Books
4
9780465025787
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