The IABC Handbook of Organizational Communication: A Guide to Internal Comm
Inbunden bok. John Wiley & Sons, Jossey-Bass Inc. 2 uppl. 2011. 442 sidor.
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Om boken: This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.
Förlagsfakta
- ISBN
- 9780470894064
- Titel
- The IABC Handbook of Organizational Communication: A Guide to Internal Comm
- Författare
- Tamara Gillis - IABC
- Förlag
- John Wiley & Sons
- Utgivningsår
- 2011
- Omfång
- 480 sidor
- Bandtyp
- Häftad
- Vikt
- 500 g
- Språk
- English
