Mastering Fashion Marketing (Palgrave Master Series)
Häftad. Engelska. 2008. 400s. 580g. 23,5x15,5c. Mkt Fint Skick. Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business. David Shaw is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton, They are authors of Mastering Fashion Buying and Merchandising Management.
Förlagsfakta
- ISBN
- 1403919021
- Titel
- Mastering fashion marketing
- Författare
- Jackson, Tim - Shaw, David, 1947 Dec. 17-
- Förlag
- Basingstoke ; New York : Palgrave Macmillan
- Utgivningsår
- 2009
- Språk
- English
- Baksidestext
- Includes bibliographical references (p. 351-353) and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
