Advertising. New Techniques for Visual Seduction
Häftad bok. Thames & Hudson. 1 uppl. 2010. 270 sidor.
Mycket gott skick.
ENGELSK TEXT. Stort format 29,5 x 25 cm Vikt 1.515 g.
Häftat flexiband med mjuka pärmar och invikta flikar, mycket rikt illustrerad med snygga foton. "Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations." CONTENTS: 1. Figure and ground 2. Two and three dimensions 3. Foreground and background 4. Big and small 5. Compositions 6. Setting up a scene 7. Seeing in context 8. Outlines 9. Words and pictures 10. On the spot 11. From eyes to brain. 12.Index.
// Ett par små tryckmärken finns på främre pärmens nedre kant, inlagan är mycket fin. Bilden avser den aktuella boken. Utnyttja gärna inrikes ENHETSFRAKTEN, samma fraktpris oavsett hur många böcker du beställer samtidigt av Boklöf [3531]
Förlagsfakta
- ISBN
- 9780500289099
- Titel
- Advertising - new techniques for visual seduction
- Författare
- Stoklossa, Uwe
- Förlag
- Thames & Hudson
- Utgivningsår
- 2010
- Omfång
- 270 sidor
- Språk
- English
