Customer Capitalism - Increasing Returns in New Market Spaces
Inbunden bok.
Mycket gott skick. Skyddsomslag i gott skick. Nicholas Brealey. 1999. 296 s. 24x16cm. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. A growing number of individuals see and use the new way of doing things, making the enterprise ever more prevalent, and its brand increasingly infectious to others. Sandra Vandermerwe is Professor of International Marketing and Services at The Management School, Imperial College, London.
Förlagsfakta
- ISBN
- 1857882415
- Titel
- Customer capitalism : the new business model of increasing returns in new market spaces
- Författare
- Vandermerwe, Sandra
- Förlag
- London : Brealey
- Utgivningsår
- 1999
- Språk
- English
