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Consumer Behaviour – Second [2nd] Asia-Pacific Edition
Häftad bok. Cengage Learning. 2 [adapted from 7e] uppl. 2021. xxi+446 sidor.
Nyskick.
Denna australiensk-asiatiska utgåva är "adapted from" 7th edition av läroboken Consumer Behavior (vilken har 9781305507272 som ISBN-nr)
Table of contents:
Part 1 An introduction to consumer behaviour
1 Understanding consumer behaviour
A1 Appendix: Conducting research in consumer behaviour
Part 2 The psychological core
2 Motivation, ability and opportunity
3 From exposure to comprehension
4 Memory and knowledge
5 Attitudes and persuasion
Part 3 The process of making decisions
6 Problem recognition and information search
7 Judgement and decision making
8 Post-decision processes
Part 4 The consumer's culture
9 Social influences on consumer behaviour
10 Consumer diversity
11 External and internal influences on consumer behaviour
Part 5 Consumer behaviour outcomes and issues
12 Innovations: adoption, resistance and diffusion
13 Symbolic consumer behaviour
14 Marketing, ethics and social responsibility in today's consumer society
