-
Data-driven marketing : in a multi-channel, m...
Inbunden bok. Roos & Tegner. 1 uppl. 2016. 208 sidor.
Nyskick. Vid beställningar över 500 SEK är det fri frakt inrikes. Titta gärna till mina andra böcker, har över 2000 böcker i sortimentet.
There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK- ISBN
- 9789187905681
- Titel
- Data-driven marketing : in a multi-channel, multi-device world
- Författare
- Ward, Mattias
- Förlag
- Roos & Tegner
- Utgivningsår
- 2016
- Omfång
- 208 sidor
- Bandtyp
- Flexband
- Mått
- 158 x 203 mm Ryggbredd 16 mm
- Vikt
- 360 g
- Språk
- English
- Baksidestext
- There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.
DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:
- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing
Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.
Roos & Tegner 1 9789187905681 -
Data-driven marketing : in a multi-channel, m...
Häftad bok. Roos & Tegner. 1 uppl. 2016. 208 sidor.
Nära nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK- ISBN
- 9789187905681
- Titel
- Data-driven marketing : in a multi-channel, multi-device world
- Författare
- Ward, Mattias
- Förlag
- Roos & Tegner
- Utgivningsår
- 2016
- Omfång
- 208 sidor
- Bandtyp
- Flexband
- Mått
- 158 x 203 mm Ryggbredd 16 mm
- Vikt
- 360 g
- Språk
- English
- Baksidestext
- There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.
DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:
- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing
Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.
Roos & Tegner 1 9789187905681 -
Data-driven marketing : in a multi-channel, m...
Inbunden bok. Roos & Tegner. 1 uppl. 2016. 208 sidor.
Mycket gott skick. Skyddsomslag saknas.
Inrikes enhetsfrakt Sverige: 62 SEK- ISBN
- 9789187905681
- Titel
- Data-driven marketing : in a multi-channel, multi-device world
- Författare
- Ward, Mattias
- Förlag
- Roos & Tegner
- Utgivningsår
- 2016
- Omfång
- 208 sidor
- Bandtyp
- Flexband
- Mått
- 158 x 203 mm Ryggbredd 16 mm
- Vikt
- 360 g
- Språk
- English
- Baksidestext
- There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.
DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:
- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing
Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.
Roos & Tegner 1 9789187905681 -
Data-driven marketing : in a multi-channel, m...
Inbunden bok. Roos & Tegner. 1 uppl. 2016. 208 sidor.
Nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK- ISBN
- 9789187905681
- Titel
- Data-driven marketing : in a multi-channel, multi-device world
- Författare
- Ward, Mattias
- Förlag
- Roos & Tegner
- Utgivningsår
- 2016
- Omfång
- 208 sidor
- Bandtyp
- Flexband
- Mått
- 158 x 203 mm Ryggbredd 16 mm
- Vikt
- 360 g
- Språk
- English
- Baksidestext
- There's a question all companies wrestle with: How do we best interact with customers in todays multi-channel, multi-device world? Consumers are demanding; no matter what platform, device or channel they're using, they expect a consistent brand experience. Companies need to be aware of this and come up with a multi-channel, multi-device strategy that is aligned with all company departments, in real-time.
DATA-DRIVEN MARKETING collects all the information you need to achieve all this and more. For digital marketers looking into the future and beyond; for executives planning the next step for growth; for anyone keeping their thumb on the pulse of the digital world. This book will give you the tools and knowledge you need to successfully adapt to the modern marketing ecosystem, covering:
- The importance of being customer-centric and providing a consistent brand experience
- How to break the shackles that keep your data in isolated silos
- Bridging the gap between offline and online, to increase customer lifetime value
- The legal landscape and issues regarding data and customer privacy
- Valuable lessons from companies pursuing the nirvana of a Single Customer View
- Practical tips on how to start using customer profiles for your marketing
Mattias Ward has first-hand knowledge of the data-driven economy. After founding the successful company Innometrics (later acquired by APSIS, www.apsis.com), he's now an evangelist for Profile Cloud, spreading word of this new technology for professionals and marketers around the Nordics. Mattias lives in Stockholm with his wife and 4 daughters.
Roos & Tegner 1 9789187905681
Your country and preferred language.
Select your country Select languageDenna webbplats använder cookies för att säkerställa att du får den bästa upplevelsen.
Stäng
Välkommen till Sveriges största bokhandel
Här finns så gott som allt som givits ut på den svenska bokmarknaden under de senaste hundra åren.
- Handla mot faktura och öppet köp i 21 dagar
- Oavsett vikt och antal artiklar handlar du till enhetsfrakt från samma säljare i samma kundvagn