Change of heart : what psychology can teach us about spreading social change
Böcker. New York : Lantern Books. 2011.
Includes bibliographical references (p. [191]-218).
Looking inward -- The uphill battle -- Where beliefs are born -- Tools of influence, part I: simple tools -- Tools of influence, part II: power tools -- Tools of influence, part III: tools of persuasion -- Tools of influence, part IV: handle with care -- Spreading social change -- Social marketing -- Frontiers of influence.
Förlagsfakta
- ISBN
- 9781590562338
- Titel
- Change of heart : what psychology can teach us about spreading social change
- Författare
- Cooney, Nick
- Förlag
- New York : Lantern Books
- Utgivningsår
- 2011