-
Destination marketing an integrated marketing...
Häftad bok.
Gott skick. Butterworth-Heinemann. uppl.1. 2008. 406 s. eng text.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780750686495
- Titel
- Destination marketing : an integrated marketing communication approach
- Författare
- Pike, Steven
- Utgivningsår
- 2020
- Språk
- English
9780750686495 -
Unleashing the Power of PR: A Contrarian's Gu...
Inbunden bok. John Wiley & Sons. 1 uppl. 2006. 248 sidor.
Nära nyskick. Skyddsomslag i nära nyskick. Engelsk text.
Oläst bok.
Hel och fin.Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780787982799
- Titel
- Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica
- Författare
- Mark Weiner
- Förlag
- John Wiley & Sons
- Utgivningsår
- 2006
- Bandtyp
- Inbunden
- Vikt
- 500 g
- Språk
- English
John Wiley & Sons 1 9780787982799 -
Sponsorship in marketing : effective communic...
Pocketbok. Abingdon, Oxon ; New York, NY : Routledge. 2014.
Mycket gott skick. Några markeringar med märkpenna
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780415739801
- Titel
- Sponsorship in marketing : effective communication through sports, arts and events
- Författare
- Cornwell, T. Bettina
- Förlag
- Abingdon, Oxon ; New York, NY : Routledge
- Utgivningsår
- 2014
- Språk
- English
- Baksidestext
- "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectivesleveraging and activationbuilding sponsorship portfoliosmeasurement and evaluationambush marketingmanaging relationshipsinternal audiencespublic policy and legal issuesEvery chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management"--
Includes bibliographical references and index.
How We Got Here -- Views of Sponsorship -- Sponsorship Audiences Strategy and Objectives -- How Sponsorship Works -- Leveraging and Activation -- Establishing Sponsorship Portfolios -- Measuring Sponsorship Outcomes -- Evaluating Sponsorships -- Ambushing and Legal Issues -- Relationships Beginning Managing Ending -- Memory for Sponsorship Relationships -- Internal Audiences for Sponsorship -- Public Policy and Social Responsibility.
Imported from: lx2.loc.gov:210/LCDB (Do not remove)
Abingdon, Oxon ; New York, NY : Routledge 9780415739801 -
Marketing Communication
Inbunden bok. Prentice Hall. 2009. 919 sidor.
Mycket gott skick. Liten reva i omslaget
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780273717225
- Titel
- Marketing communications : interactivity, communities and content
- Författare
- Fill, Chris
- Utgivningsår
- 2019
- Språk
- English
- Baksidestext
- Includes bibliographical references and indexes.
Prentice Hall 9780273717225
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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communica Mark Weiner Inbunden. John Wiley & Sons 1 ex 117 SEK
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