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Predictably irrational - the hidden forces th...
Häftad bok. Harper Perennial. 2010. 349 sidor.
Mycket gott skick. Engelska. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780061353246
- Titel
- Predictably irrational - the hidden forces that shape our decisions
- Författare
- Ariely, Dan
- Utgivningsår
- 2010
- Bandtyp
- (pbk.
- Språk
- English
- Baksidestext
- Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Harper Perennial 9780061353246
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