-
The new rules of retail - competing in the wo...
Inbunden bok. Palgrave Macmillan. 2 uppl. 2014. 250 sidor.
Mycket gott skick. Skyddsomslag i gott skick.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781137279262
- Titel
- The new rules of retail - competing in the world's toughest marketplace
- Författare
- Lewis, Robin
- Förlag
- Palgrave Macmillan
- Utgivningsår
- 2014
- Omfång
- 250 sidor
- Baksidestext
- "In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators"--
Palgrave Macmillan 2 9781137279262
Your country and preferred language.
Select your country Select languageDenna webbplats använder cookies för att säkerställa att du får den bästa upplevelsen.
Stäng
Välkommen till Sveriges största bokhandel
Här finns så gott som allt som givits ut på den svenska bokmarknaden under de senaste hundra åren.
- Handla mot faktura och öppet köp i 21 dagar
- Oavsett vikt och antal artiklar handlar du till enhetsfrakt från samma säljare i samma kundvagn
The new rules of retail - competing in the world's toughest marketplace Lewis, Robin 2014. Palgrave Macmillan 1 ex 197 SEK