The invisible edge - taking your strategy to the next level using intellectual property
Inbunden bok. 2009.
Mycket gott skick. Skyddsomslag i mycket gott skick. Kantstött i den nedre hörnet på ryggraden. Nästan nyskick i övrigt
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9781591842378
- Titel
- The invisible edge - taking your strategy to the next level using intellectual property
- Författare
- Blaxill, Mark
- Utgivningsår
- 2009
- Språk
- English
- Baksidestext
- "Traditional business practices were established in an era of industry and manufacturing, when assets were easy to see, touch, and count. But the most important assets in today's economy are invisible and intangible. They don't show up on a balance sheet or a quarterly P&L statement." "The Invisible Edge is your guide to taking maximum advantage of these unseen assets, so you can pursue amazing opportunities for growth, profitability, and long-term competitive advantage. It will give you new tools to take stock of your company's intellectual property, compare it to that of your competitors, and use it to capture market share, command premium prices, protect innovation, and dominate your market." --Book Jacket.
9781591842378
