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9781591842378

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The invisible edge - taking your strategy to...
av Blaxill, Mark & Eckardt, Ralph
Inbunden bok. Penguin Group. 1 uppl. 2009. 340 sidor.

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Säljare: Ponbe

Inrikes enhetsfrakt Sverige: 62 SEK

ISBN

9781591842378

Titel

The invisible edge - taking your strategy to the next level using intellectual property

Författare

Blaxill, Mark

Utgivningsår

2009

Språk

English

Baksidestext

"Traditional business practices were established in an era of industry and manufacturing, when assets were easy to see, touch, and count. But the most important assets in today's economy are invisible and intangible. They don't show up on a balance sheet or a quarterly P&L statement." "The Invisible Edge is your guide to taking maximum advantage of these unseen assets, so you can pursue amazing opportunities for growth, profitability, and long-term competitive advantage. It will give you new tools to take stock of your company's intellectual property, compare it to that of your competitors, and use it to capture market share, command premium prices, protect innovation, and dominate your market." --Book Jacket.

Penguin Group 1 9781591842378

ISBN: 9781591842378
Titel: The invisible edge - taking your strategy to the next level using intellectual property
Författare: Blaxill, Mark
Utgivningsår: 2009
Språk: English

"Traditional business practices were established in an era of industry and manufacturing, when assets were easy to see, touch, and count. But the most important assets in today's economy are invisible and intangible. They don't show up on a balance sheet or a quarterly P&L statement." "The Invisible Edge is your guide to taking maximum advantage of these unseen assets, so you can pursue amazing opportunities for growth, profitability, and long-term competitive advantage. It will give you new tools to take stock of your company's intellectual property, compare it to that of your competitors, and use it to capture market share, command premium prices, protect innovation, and dominate your market." --Book Jacket.