Event Marketing: How to Successfully Promote Events, Festivals, Conventions

Inbunden bok. John Wiley & Sons. 1 uppl. 2012. 320 sidor.

Mycket gott skick. Tillsynes obläddrat exemplar. Pärmen har repor /// Förlagets beskrivning: practical guidance for launching highly visible event marketing campaigns. The new and fully up-to-date Second Edition of Event Marketing offers a complete set of toots, strategies, and best practices for designing every phar of a successful, integrated markning campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of die event organnizers requires creativity, effort, and the kind of informed guidance you'll find here. Event Marketing covers every form of pr.omotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsonhips. Modern case studies and exhaustive resources make it ideal as both a
textbook for students and as an everyday resource for working practitioners.. Features include: * In-depth cowage of promotions, advertising, PR, and both traditional and online marketing strategier as well as budget financing. * Detailed case studies and analyses of marketing plans for specific events, such as conferences, coiporane meetings, large festivals, and more. •The very latest in current trends and innovations, including digital marketing strategies and social media. * Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more.