Marketing ROI - The Path to Campaign, Customer, and Corporate Profitability
Inbunden bok. New York : McGraw-Hill Publishing. First edition uppl. 2003. 231 sidor.
Nyskick. Skyddsomslag i nyskick. Språk : Engelska. Förlags ny. Oläst. Presentskick. 23,6 cm x 15,8 cm. 554 gram. (låda20220603-2?0).
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780071413633
- Titel
- Marketing ROI : the path to campaign, customer, and corporate profitability
- Författare
- Lenskold, James D.
- Förlag
- New York : McGraw-Hill
- Språk
- English
- Baksidestext
- Includes bibliographical references.
Understanding ROI principles. Profit is the goal, ROI is the measure. Getting the ROI basics. Marketing ROI is different. More measurable than ever. Marketing ROI process -- Building the ROI formula. Measuring return on investment. Profit dynamics and key principles -- Applying marketing ROI. Adopting the marketing ROI process. Managing corporate-level profitability. Managing customer profitability. Customer pathing"! strategies. Managing campaign profitability. The measurement process. Strategic profit management. The implementation process.
New York : McGraw-Hill Publishing
First edition
9780071413633
