Strategic Brand Management. Creating and Sustaining Brand Equity Long Term
Häftad bok. Kogan Page London. Second edition uppl. 2000. 443 sidor.
Mycket gott skick. Något sned rygg. Namnad. Owner's signature. Understrykningar. Underlined texts. This book deals with the concept and practice of brand management in its totality. The new edition is packed with examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands.
Förlagsfakta
- ISBN
- 9780749420697
- Titel
- Strategic brand management - creating and sustaining brand equity long term
- Författare
- Kapferer, Jean-Noël
- Förlag
- Kogan Page
- Utgivningsår
- 1997
- Omfång
- 443 sidor
- Bandtyp
- HFT
- Språk
- English
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