The New Marketing Manifesto The 12 Rules for Building Successful Brands in the 21st Century
Häftad bok. TEXERE Publishing London. 2000. 254 sidor.
Nära nyskick. Oläst.Unread copy. Namnad. Owner's signature. This is a pioneering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brand and company. It contains a host of recent examples of luminous, successful brands that have applied New Marketing methods.
