How to advertise A professional guide for the advertiser. What works. What doesn't. And why.
Inbunden bok. St. Martin's Press New York. 1976. 157 sidor.
Nyskick. Skyddsomslag i mycket gott skick. Oläst bok. Skyddsomslaget ar en reva i framkant (se bild). Förord av David Ogilvy. 204 Specific Rules and Guidelines for Advertisers. The most important decision: positioning. Six secrets that make headlines sell more. What to look for in radio or outdoor campaigns. Money-saving tips on TV and print production. How to select an agency. Illustrationer (annonser) i svart-vitt.
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