From brand vision to brand evaluation - the strategic process of growing an
Häftad bok. Elsevier Science & Technology. Second edition uppl. 2007. 320 sidor.
Nyskick. Oläst. Unread copy. "This book provides an in-deapth analysis of alll the factors and processes that influence and lead towards building a successful brand. Those who believe they are responsible for managing their corporate brands (CEOs in particular) should put this book at the top of their reading list." Jim Northover, Chaiman Lloyd Northover
Förlagsfakta
- ISBN
- 9780750667494
- Titel
- From brand vision to brand evaluation - the strategic process of growing an
- Författare
- L.de Chernatony
- Förlag
- Elsevier Science & Technology
- Utgivningsår
- 2006
- Omfång
- 320 sidor
- Bandtyp
- Mått
- 156 x 234 mm
- Vikt
- 556 g
- Språk
- Svenska
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