-
Marketing Communications - touchpoints, shari...
Häftad bok. Pearson. 8 uppl. 2019. 775 sidor.
Mycket gott skick. Omslaget är lätt nött runt kanterna. Har inga över- eller understrykningar. Storlek ca 19,4 x 26,5 cm.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781292234977
- Titel
- Marketing communications - touchpoints, sharing and disruption
- Författare
- Fill, Chris
- Förlag
- Pearson
- Utgivningsår
- 2019
- Bandtyp
- Språk
- English
Pearson 8 9781292234977 -
Marketing communications - discovery, creatio...
Häftad bok. Pearson Education Limited. 7 uppl. 2016. 724 sidor.
Gott skick. ENGELSK TEXT. Stort format 26,5 x 19,5 cm Vikt 1.420 g.
Häftad bok med mjuka pärmar, SJUNDE upplagan, färgillustrerad med figurer, diagram och foton. This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781292092614
- Titel
- "Marketing communications : discovery, creation and conversations" [Elektronisk resurs]
- Författare
- Fill, Chris
- Utgivningsår
- 2016
- Språk
- English
Pearson Education Limited 7 9781292092614 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780198809999
- Titel
- Marketing
- Författare
- Antonetti, Paolo
- Förlag
- Oxford University Press
- Utgivningsår
- 2019
- Omfång
- 738 sidor
- Bandtyp
- Häftad
- Mått
- 195 x 266 mm Ryggbredd 26 mm
- Vikt
- 1450 g
- Språk
- English
- Baksidestext
- How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like inpractice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Case insight videos Industry foresight videosLibrary of video links For students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:VLE content PowerPoint slides Test bankEssay questions Tutorial activitiesDiscussion question pointersFigures and tables from the bookCase insight video transcripts
9780198809999 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780199659531
- Titel
- Marketing
- Författare
- Baines, Paul, 1973- - Fill, Chris
- Förlag
- Oxford : Oxford University Press
- Språk
- English
- Baksidestext
- Includes bibliographical references and index.
Contents: pt. 1 Marketing Fundamentals -- 1.Marketing Principles and Society -- Case Insight: Systembolaget -- Introduction -- What is Marketing? -- The Principal Principles of Marketing -- The Extended Marketing Mix -- Marketing in Context -- Marketing and Society -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 2.Consumer Buying Behaviour -- Case Insight: BrainJuicer Labs -- Introduction -- Consumer Behaviour: Rational or Emotional? -- Proposition Acquisition -- Perceptions, Learning, and Memory -- Personality -- Motivation -- The Importance of Social Contexts -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 3.Marketing Research and Customer Insight -- Case Insight: MESH Planning -- Introduction -- Definitions of Marketing Research and Customer Insight -- Marketing Information Systems and the Insight Process -- Commissioning Marketing Research --
Contents note continued: The Marketing Research Process -- Market Research Online -- Market and Advertisement Testing -- Marketing Research and Ethics -- International Marketing Research -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- pt. 2 Principles of Marketing Management -- 4.Marketing Environment -- Case Insight: Glassolutions Saint-Gobain -- Introduction -- Understanding the External Environment -- The Ecological Environment -- Understanding the Performance Environment -- Understanding the Internal Environment -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 5.Marketing Strategy -- Case Insight: PJ Care -- Introduction -- Strategic Marketing Planning---Activities -- Implementation -- Managing and Controlling Marketing Programmes -- Marketing Planning -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References --
Contents note continued: 6.Market Segmentation and Positioning -- Case Insight: Brompton Bicycles -- Introduction -- The STP Process -- The Concept of Market Segmentation -- The Process of Market Segmentation -- Market Segmentation in Consumer Markets -- Segmentation in Business Markets -- Target Markets -- Segmentation Limitations -- Positioning -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 7.International Market Development -- Case Insight: Orange -- Introduction -- Types of International Organization -- Market Development -- International Market Development -- International Competitive Strategy -- Drivers of International Market Development -- International Market Selection -- International Marketing Environment -- Methods of Market Entry -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- pt. 3 The Marketing Mix -- 8.Innovation and New Proposition Development --
Contents note continued: Case Insight: Domino's Pizza -- Introduction -- Product Levels -- Classifying Products -- Product Range, Line, and Mix -- Product Lifecycles -- What is a Service? -- The Nature of Services -- Developing Propositions for Products and Services -- The Process of Adoption -- Diffusion Theory -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 9.Price Decisions -- Case Insight: 3M -- Introduction -- The Concept of Pricing and Cost -- The Relationship between Pricing and Proposition Costs -- Pricing Management -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 10.An Introduction to Marketing Communications -- Case Insight: The Guardian -- Introduction -- Introducing Marketing Communications -- Communication Theory -- Personal Influencers -- The Role of Marketing Communications -- What is Marketing Communications? -- The Tasks of Marketing Communications --
Contents note continued: The Marketing Communications Mix -- Word of Mouth -- How Marketing Communications Works -- The Strong and the Weak Theories of Advertising -- A Composite Approach -- Cultural Aspects of Marketing Communications -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 11.Managing the Communications Mix -- Case Insight: Budweiser Budvar -- Introduction -- The Role and Purpose of the Marketing Communications Mix -- Selecting the Right Mix of Tools -- The Media -- Marketing Communications Messages -- Other Promotional Methods and Approaches -- Marketing Communications Planning -- Managing Communications Activities -- Integrated Marketing Communications -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 12.Marketing Channels and Retailing -- Case Insight: Cobalt -- Introduction -- Channel Management -- Types of Intermediary -- Managing Market Channels --
Contents note continued: Distribution Channel Strategy -- Channel Intensity -- Managing Relationships in the Channel -- Supply Chain Management -- Retailing -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- pt. 4 Principles of Relational Marketing -- 13.Branding Decisions -- Case Insight: BRAND sense agency -- Introduction -- How to Build Brands -- How Brands Work: Associations and Personalities -- Types of Brand -- Branding Policies -- Branding Perspectives -- Brand Strategies -- Sector Branding -- Brand Equity -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 14.Managing Relationships and Customer Experiences -- Case Insight: RAKBANK -- Introduction -- Understanding Perceived Value -- Service Processes -- Service Encounters -- Key Dimensions of Services Marketing -- Measuring Service Quality and Performance -- Principles of Relationship Marketing --
Contents note continued: The Economics of Relationship Marketing -- The Customer Relationship Lifecycle -- Loyalty, Retention, and Customer Satisfaction -- Relationship Trust, Commitment, and Satisfaction -- Customer Service and Relationship Management -- Customer Experiences -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 15.Business-to-Business Marketing -- Case Insight: Oxford Instruments -- Introduction -- What is Business-to-Business Marketing? -- Characteristics of Business Markets -- Types of Organizational Customers -- Types of Business Goods and Services -- Organizational Buyer Behaviour -- Decision-Making Units: Characteristics -- The Decision-Making Unit: Processes -- The Role of Purchasing in Organizations -- Customer Portfolio Matrix -- Professional Services Marketing -- Key Account Management (KAM) -- Key Account Relationship Cycles -- A Comparison of B2B and B2C Buying Characteristics -- Chapter Summary --
Contents note continued: Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 16.Not-For-Profit Marketing -- Case Insight: Oxfam -- Introduction -- Key Characteristics of Not-for-Profit Organizations -- Types of Not-for-Profit Organization -- Fundraising -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- pt. 5 Critique and Change in Marketing Practice -- 17.Digital and Social Media Marketing -- Case Insight: Virgin Media -- Introduction -- Digital Marketing -- Marketing's Digital Evolution -- Digital Marketing Activities -- Crowdsourcing -- Legal and Ethical Considerations -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 18.Marketing, Sustainability, and Ethics -- Case Insight: innocent -- Introduction -- Sustainable Marketing -- Corporate Social Responsibility -- Ethics and Marketing -- The Ethical Decision-Making Process --
Contents note continued: Distribution Management and Ethics -- Promotion and Ethics -- Products and Ethics -- Pricing and Ethics -- Universalism/Relativism in Marketing Ethics -- Bribery -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References -- 19.Critical and Postmodern Perspectives in Marketing -- Case Insight: Livity -- Introduction -- The Critical Marketing Perspective -- Postmodern Marketing -- Semiotics and Deconstruction -- Chapter Summary -- Review Questions -- Worksheet Summary -- Discussion Questions -- References.
Imported from: linus.lib.uts.edu.au:210/INNOPAC (Do not remove)
Oxford : Oxford University Press 9780199659531 -
Marketing communications : interactivity, com...
Häftad bok. Prentice Hall. 5 uppl. 2019.
Mycket gott skick.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780273717225
- Titel
- Marketing communications : interactivity, communities and content
- Författare
- Fill, Chris
- Utgivningsår
- 2019
- Språk
- English
- Baksidestext
- Includes bibliographical references and indexes.
Prentice Hall 5 9780273717225 -
Simply marketing communications - engagement...
Pocketbok. FT Pretice Hall. 2006.
Mycket gott skick. Några anteckningar och understrykningar finns.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780273704058
- Titel
- Simply marketing communications - engagement and practice
- Författare
- Chris Fill
- Förlag
- Pearson Education Limited
- Utgivningsår
- 2006
- Omfång
- 440 sidor
- Bandtyp
- Mått
- 195 x 264 mm
- Vikt
- 938 g
- Språk
- Svenska
FT Pretice Hall 9780273704058 -
Simply marketing communications - engagement...
Häftad bok. Pearson Education Limited. 2006. 440 sidor.
Nära nyskick. Sista sidan är vikt men det är en vit blank sida.
Hylla BC1Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780273704058
- Titel
- Simply marketing communications - engagement and practice
- Författare
- Chris Fill
- Förlag
- Pearson Education Limited
- Utgivningsår
- 2006
- Omfång
- 440 sidor
- Bandtyp
- Mått
- 195 x 264 mm
- Vikt
- 938 g
- Språk
- Svenska
Pearson Education Limited 9780273704058 -
Marketing
Häftad bok. Oxford. 4 uppl. 2017. 721 sidor.
Mycket gott skick. Ett två centimeters rivmärke högt upp på försättsbladet. Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can läs mer … läs mer
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780198748533
- Titel
- Marketing
- Författare
- Baines, Paul
- Utgivningsår
- 2017
- Språk
- English
Oxford 4 9780198748533 -
Marketing Communications – brands, experience...
Häftad bok. Pearson. 6 uppl. 2014. 820 sidor.
Gott skick. Överstrykningar och understrykningar förekommer i delar av boken.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780273770541
- Titel
- Marketing communications - brands, experiences and participation
- Författare
- Fill, Chris
- Utgivningsår
- 2013
- Språk
- English
Pearson 6 9780273770541 -
Marketing – 4th revised edition
Häftad bok.
Mycket gott skick. Oxford Univ. Press 2017, häftad, xxxii + 732 s, engelsk text, 1600 gram, mkt gott skick
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780198748533
- Titel
- Marketing
- Författare
- Baines, Paul
- Utgivningsår
- 2017
- Språk
- English
9780198748533 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780199579617
- Titel
- Marketing
- Författare
- Baines, Paul - Fill, Chris. - Page, Kelly
- Förlag
- Oxford : Oxford University Press
- Utgivningsår
- 2011
- Språk
- English
Oxford : Oxford University Press 2 9780199579617 -
Marketing communications discovery, creation...
Häftad bok.
Mycket gott skick. Pearson education. 2016. 724 s. 19,5 x 26,5cm. Finns lite bruksspår på pärmen men verkar oanvänd i övrigt. Engelsk text. Illustrerad.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781292092614
- Titel
- "Marketing communications : discovery, creation and conversations" [Elektronisk resurs]
- Författare
- Fill, Chris
- Utgivningsår
- 2016
- Språk
- English
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Simply marketing communications - engagement and practice Chris Fill Pocket. 2006. Pearson Education Limited 2 ex från 75 SEK